Strategy, Brand Identity, Promotion Design, Content Design, Package design
MINIC, combining “Minimal” and “Iconic,” is a men’s beauty brand aiming to be an iconic total grooming label. I developed its brand strategy, identity, and packaging.
Brand Identity Design, Visual Identity Design, Goods, Guideline
POPPY is a Hong Kong fashion lifestyle brand using NFTs as its main medium. I developed its brand identity and graphic motif.
Brand Identity Design, Graphic, Signage, Goods
UUChaJeok is a traditional tea café in a natural setting. I developed its brand identity and graphics, with a logo inspired by the Gaedari soban to reflect tradition and craftsmanship.
Brand Identity System, Visual Identity System, Conference Design, Content Design, Goods, Guideline
SYN is a cyberpunk FPS game. In this conceptual project, I developed a brand identity and visual system using its character IP for use across various media.
Brand Identity, Illustration, Graphic Design, Goods
Hwasu, meaning “flowering tree,” is a brand for which I developed an identity that reflects its role in accompanying the daily journey of growing plants.